Funnel review
Inquiry, appointment, application, enrollment and start data by source and program, showing where students drop and why.
Enrollment growth
More of the right students, and more of them staying
Enrollment problems are rarely just marketing. Usually leads wait too long for a reply, the admissions team works without a shared process, or students leave soon after they start. I fix the whole path, from first inquiry to graduation.
What I do
From first inquiry to graduation
Each area can be a focused project or part of a wider enrollment program.
Admissions process and playbook
Clear steps, response-time standards, follow-up routines and how the CRM is used day to day.
Team training and coaching
Practical workshops on qualifying leads, the first conversation, campus visits and closing, in English, Spanish or Portuguese. I use AI-enabled tools to build training content quickly.
Marketing efficiency
Cost per lead and cost per start by channel, and moving budget to what works.
Partnerships and new markets
University and regional partnerships, and Latin America market entry.
Retention
Onboarding, early-warning signals, and handoffs between admissions, academics and student services.
Proof
Enrollment results from leadership roles I've held
Every figure comes from a role where I was accountable for the outcome.
| Result | Where |
|---|---|
| Student population doubled in two years; sales target +100%; income target +58% | Kaplan International |
| Student population +71%, 87% retention, 90%+ student satisfaction | Amerigo Education |
| Student population +56%, 91% graduation rate | Schiller International University |
| Qualified leads 2×, cost per lead −50%, new enrollments +21% | Miami Ad School |
| Business development targets +38% across nine offices | British Council |
| Regional enablement program for admissions teams at 16 schools | Nord Anglia Education |
How an engagement runs
Clear scope, clear timeline
Most clients start with a short review, then choose what to fix first.
3-week enrollment review
Data, systems and team routines reviewed, with a prioritized 90-day action plan and a leadership readout.
6- to 12-week improvement program
Playbook, training, coaching and KPI rhythm put in place with your team.
Optional monthly advisory
A monthly KPI review and coaching for admissions and campus leaders.
Next step
Ready to find where your enrollment is leaking?
Send a short note about your institution and your targets. I'll reply within one business day.
Request an enrollment review